Wednesday, 8 August 2018

My Top Three from The Ordinary



I jumped on The Ordinary bandwagon pretty early as a result of one single review I read which made me want to try them out. I think what drew me was the classy brand aesthetic and packaging, the price point and surprisingly, the clinical product names.

Their naming conventions made me really curious to read about the actual ingredients in each product in order to make the best choice for my type of skin and it made it feel like I was buying a product from the pharmacy, not ordering it off of Asos (which is exactly what I did). I will get into what I use on a daily basis shortly…

Initially, I read a bit about the founder Brandon Truaxe, and the ideas behind the brand and all of what he seemed to stand for appealed to me greatly. The guy was working for one of the big beauty houses and saw how little it actually costs to produce a product and yet brands sell at premium prices and enjoy the ridiculous margins. I work in marketing but because of my true consumerist nature, my mind set has always been “I am most likely overpaying for this crap but I still want it”. So the fact that the founder was addressing the reality of things and seemed to care more about my pocket and satisfaction and less about margins earned my respect.

Consequently, Brandon sold majority of shares to Estee Lauder and started behaving really weird on social media – that made me not like him as much but I was already sold on The Ordinary and the majority of my skincare still carries the label (yes, I either splash out £80 on Drunk Elephant or keep it skint with The Ordinary, there’s just no in between for me). And that’s just my opinion, I am sure he had his business and personal reasons to do both those things.

After this slightly long intro, here are my top three The Ordinary products.


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